NBA Warriors Partner with FTX

Thursday saw breaking news of a new partnership between the NBA Golden State Warriors and the cryptocurrency exchange FTX (US).

The new development will see Warrior-launched NFT’s listed on the FTX US exchange as part of a first-of-its-kind collaboration between an NBA Team and Cryptocurrency Exchange. 

This puts FTX as the Official Crypto Exchange and NFT partner for the Warriors. 

FTX first became popular with cryptocurrency traders as an exchange that offers different futures and leverage products with a good UI/UX and easy onboarding. The Exchange has gone out of it’s way to stay within certain regulations which has garnered good standing in the court of public opinion. This is a stark contrast to the regulatory scrutiny that Binance has been making headlines with over the past 12 months. 

In the last 12 months FTX has been on a mission to become more mainstream, directly targeting Professional Sports. Stephen Curry and Tom Brady have both joined the FTX team as ambassadors for the exchange. Add to that sponsoring some major events, and being the official arena sponsor for the Miami Heat, it’s safe to assume that FTX will continue to push for more visibility in the sporting world. 

FTX is led by Sam Bankman-Fried (aka SBF), widely regarded as one of the most astute and charasmatic leaders in the crypto space to date. The projects backed by SBF have come to be known among enthusiasts as “Sam Coins” and include projects like Solana, Serum and, of course, FTT (FTX Exchange token). FTX also closed a Series-B funding round in July. Raising $900M with a valuation of $18B. This was the largest raise for any cryptocurrency exchange to date. 

With popularity growing for the Metaverse and an explosion of interest in NFT’s, this specific partnership seems like a no-brainer for both parties. NBA Top Shots was an NFT project that attracted a lot of attention, and dollars, earlier this year. Reaching die-hard fans with a new category of digital collectibles is just one more way to reach Crypto and NBA enthusiasts. 

“Cryptocurrency has a well-established worldwide community and is going to continue to be a major part of the sports, media and entertainment industries,” said Warriors President/COO Brandon Schneider. “In our conversations with FTX, we quickly realized our joint desire to innovate around cryptocurrency integration and adoption, including the role NFTs play in global fan engagement.”

The Warriors remain one of the most popular NBA franchises and with Stephen Curry being on team FTX, the partnership makes sense on multiple levels. No launch date was given for when the first NFT’s will drop on the FTX marketplace. 

Photo of author

Written By BowTied Octopod

Executive Chef of BowTiedIsland and Crypto DeGen. Teaching you the best recipes to cook at home. Maximum Efficiency & Flavor!


This article may contain links to third-party websites or other content for information purposes. BowTiedIsland may receive a commission at no cost to you if you purchase a product after clicking one of these links. The Third-Party Sites are not under the control of BowTiedIsland, and BowTiedIsland is not responsible for the content of any Third-Party Site. All information contained herein is the opinion of the writer and does not constitute financial advice. We aim to act as a neutral third party and aid in your research and analysis.

The Jungle

Crypto, Investing, and E-Commerce with BowTied Bull

The future is internet based, therefore we have a triangle based approach with crypto, e-commerce business making and Investing in traditional assets

The Culture War with BowTiedRanger

Whether you’re a political junkie or just interested in current events. 

You’ve come to the right place for analysis of the most relevant current events and political issues.

Fitness With BowTiedOx

BowTiedOx provides you a place to find all of his latest programs and guides.

Weekly newsletters that cover fitness, health, and mindset, all grounded in the fundamentals of physiology.

Media Production with BowTied Turkey and BowTied Tamarin

Video is no longer optional.

Don’t get left behind.

Your brand deserves professional videos to engage your audience.

Art & Graphic Design with BowTied Patriot

BowTied Patriot is a graphic artist who specializes in photography, mixed medium custom artwork, and NFT creation.

Join BowTiedPatriot as he dives into making Art in Web3.0 and The Metaverse.

Cooking with BowTiedOctopod

Learn secrets from a fine dining chef for maximum flavor and time-saving efficiency

Newsletters on Ingredients, Techniques and Flavor hacks that will have you eating better. We will never eat bugs!

Meme Warfare with DgenFren

Increase your online engagement, organically influence narratives, and build your online persona by using marketing that your target audience actually wants: memes.

Learn How to Sell with BowTiedSalesGuy

Sales is one of the most transferrable life skills, yet few know how to actually sell.

Traditional sales tactics don’t cut it in today’s hyper competitive world.

Learn the secrets from a Chad Salesman and change your Life forever.

Ecommerce with BowTiedOpossum

Learn the skills to start and build your first online business.

Want to build a business that travels with you?

Learn from an industry veteran that has worked on and with brands you already know.